Friday, 20 February 2015

Google glass - globalisation

original article - file:///C:/Users/Chris's%20Pc/Downloads/MM47-google-glass-globalisation-p31.pdf (page 31)

What is Google glass?

Google glass is wearable technology with an optic head-mounted display developed, clearly by Google. The technology allows you to observe your world but it also "acts as your mobile phone and provides you with all the functions you'd expect, but also allows you to utilise a range of new features". This is essentially revolutionizing the hands free world with the mobile capabilities it offers. One of the extra features that it offers you is the display on one of the lenses. This allows you to see the world in two ways, one of these is simply by your eyes but the other is through Google. The display shows the information of landmarks around you, quite alike that of the glasses you'd expect James Bond to be given in one of his adventures.

Why is it cool?

One of the main advantages of the Google Glass is that it is made and supported by Google. This is a huge advantage because it is the most powerful internet influence and is therefore connected everywhere. This means that you can get information on nearly everything, anywhere you happen to be. Another reason that Google Glass is pretty groovy is the voice recognition software combined with the display on the lens. The fact that you can ask your glasses to take you to a location without any work on your part is a pretty cool idea.

Are there any limitations?

One of the things that limits the success of Google Glass is that the cost of the Glasses were £1000. This, by global standards is a lot of money. This means that it will not sell very well, especially when people can get a bluetooth set for under a fiver. This could be why Google have decided, as of January, that it will not be sold anymore. Another limitation that may have caused this to occur is the challenge against Globalisation. Although, as i have mentioned Google has reached a point where they are so widely used and, as the article states "Google is, of course, now a household name...  ‘I’ll Google it’ is now an umbrella term to mean ‘I’ll go and look it up online’." there is still 60% of the world without internet and this means that it is useless for the people in these areas of the world.









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