How is 'The Sun' adapting to new and digital media

The sun online is a subscription based website where you can observe exclusive content and extra content as well as the print content, this extra content is in the form of videos and galleries etc. The subscription fee is less than £8 a month and less than £2 a week. With the paper 30p a day, if you bought one every day including their Sunday copy, it would work out at £2.10 so you can see why one would subscribe.

This could be seen as successful as they reached the 225,000 subscribers milestone in 2014. This is an increase from 100,000 in 2013. This is good because it costs them less to make than printing due to complete lack of it, they also still have adverts and also there are more because of those for the videos.

But is this having an impact on their print sales? After all the aim of a newspaper is to sell mainly in their print platform, isn’t it? On Friday the 7^th of November there was an article in the Guardian that read “The Sun slips below 2m daily sales for the first time in 43 years” this shows that there is an impact on the print sales as the subscriptions online grow. This could also be due to the app because you get the online content coupled with that of the print content. It could be said that the reason for this is that people as young as 10 has an iPad or iPhone now, therefore they are the target audience of this app.

The fact that the younger generations are growing up with this technology plays a major part in the depletion of sales. This could be due to our generation’s laziness of not buying a paper, but it’s more likely that it is simply that we have grown up with the technology and it is simple to use for us. Nevertheless, I would think that there will be a further decline in sales of the print edition as the older generations stop buying the paper, or sadly, they pass away and the younger generations are much more likely to increase use of technology over print.

You could argue that in this new and digital era, the days of print are ending and E-media is taking over, with the use of videos and other digital features, the interactivity is becoming increasingly more important to the audience for feeling as if they are getting their money’s worth. The online platform also has the perk of archive articles., The Newspaper has a limited number of pages, also once discarded, the paper and its content are disregarded in the world, however online, you can access articles from years ago.